Celebrate where you began
The Silhouette-Founders Edition
$995 (offer for first 50)
Quietly confident and intentionally refined.
Crafted from premium cognac full-grain pebbled leather with a softly structured form and clean lines. Finished with a cognac microsuede interior for a refined contrast. Designed to carry what you need—without feeling bulky—and transition seamlessly from day to evening.
This is a limited release and the first 50 Florel Silhouette Founders Edition bags are availabe for a special price of $995.
Our Story
Every woman carries more than a bag—she carries her story.
Florel was born from my belief that beauty and strength can live in the same place. For years, I helped entrepreneurs find profit, purpose, and freedom through their numbers. But I’ve always believed wealth is more than money—it’s the art of living boldly and beautifully.
I set out to design bags you grow into—pieces that feel just as right years from now as they do at first carry. Soft luxury. Memorable. Everlasting.
Florel is named for my children, Florence and Emanuel. The name—and the brand—represent heart and legacy, shaping everything I create. Each Florel piece is a celebration of becoming, crafted with intention and inspired by the courage it takes to step into who you want to be.
Wherever you dare to go in life, may your bag quietly remind you that you are a masterpiece.
-Susanne Mariga
Founder and Designer
Designed with Intention.
Crafted with meaning.
Florel bags are crafted by skilled artisans using premium leather and produced in limited quantities. Rooted in heritage and elevated by thoughtful design, each piece balances beauty, function, and longevity—created to move with you through every chapter of your story.
Founder's Gift
To celebrate our launch, the first 100 purchases will receive a complimentary Florel silk twill scarf and be welcomed into the Florel Insider Circle—the first to hear about new bag launches, limited releases, and Florel news.